This position supports the Director of Marketing, overseeing the execution of marketing campaigns for all events and the overall company.
This position will lead the marketing team for club shows, seasonal series and festivals, managing the day to day operations of the social media, creative design and website teams to ensure they stay on schedule and on brand.
The Marketing Coordinator reports directly to the Director of Marketing.
*Overall Responsibilities*
* Support the Director of Marketing in evaluating and establishing marketing plans and strategies, including objectives, forecasts, and presentations of digital, print, grassroots campaigns
* Oversee the team in collaborating and executing the organization's marketing strategy by updating calendars and asana, organizing assets, building creative briefs, email campaign updates to artist teams & media partners, street team management and more.
* Communicate campaign deliverables, objectives, and timelines to all necessary teams while providing instructions for promotion
* Provide marketing support for key strategic initiatives, such as branded content, giveaways etc
* Work closely with Director of Marketing to identify new marketing initiatives
*Social Media & Email*
* Oversee all company social media accounts, working closely with the social media team to ensure all accounts reflect brand initiatives and goals.
* Communicate and deliver social media goals, timelines and necessary assets to social media team
* Work with the social media team to research and develop new strategies to increase readership/likes/fan involvement
* Collaborate directly with all artist management
* Oversee the tracking and fulfillment sponsor agreements
* Assist in the building and deployment of email campaigns
* Buy, build & submit for deployment Bandsintown blasts
*Website*
* Continuously check on functionality and content to ensure all websites reflect the most detailed and up to date information
* Ensure all events are current & reflect all information
* Deliver assets to website team
*Mobile App Management*
* Spearhead the design, timeline and build of app including all project management and delegation of tasks
* Develop all content including Artist, Sponsor, Vendor, Festival info pages, links, etc
* Collaborate with in-house Graphic Artists for all images
* Ensure fulfillment of Sponsor agreements regarding app
* Onsite festival content development
*Sponsorship Communication and Fulfillment *
* Manage communications between partners and sponsors alongside other key team members.
* Organize and track in Asana/spreadsheets the fulfillment of sponsorship marketing requirements alongside other key team members
* Work closely with the Marketing Director to create post event marketing reports for delivery to each sponsor.
*Fremont Theater*
* Manage the intake of confirmed shows into Asana
* Order posters to be used at venue and with street team
* Gather and file invoices prior to show day to ensure proper close out
* Buy, build and submit for deployment Bandsintown calendar blasts
*Onsite Media Team Management*
* Fulfill all marketing and social media related portions of all sponsor agreements, providing regular communication and tracking to sponsor contacts
* Assist in the management of the Media Lounge team for setup of blogger/photographer area
* Work with our in-house graphic designer to ensure all marketing signage (digital & print) is complete prior to DOS
* Work with graphic designer to ensure all necessary asset needs for the live stream are built and delivered to live stream team prior to DOS
* Work with the Merchandise Manager to ensure the proper marketing & execution of onsite brand merch marketing, including the execution of any pre-sales and sales via live streaming
* Post-event check in to ensure photos and content are received and filed correctly to allow easy access to files for our team.
Job Type: Full-time
Pay: $50,000.
00 - $67,000.
00 per year
Benefits:
* 401(k)
* 401(k) matching
* Employee discount
* Flexible schedule
* Paid time off
Schedule:
* 8 hour shift
* Monday to Friday
Ability to Relocate:
* Monterey, CA 93940: Relocate before starting work (Required)
Work Location: In person
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